Microsoft has reintroduced a slick new version of its Live Search service as it hopes to gain ground on leading Internet search rivals Google and Yahoo.

Microsoft's enhanced Live Search will be available throughout the United States in a week and globally by the end of October, vice president of search and advertising platform group Satya Nadella announced.

"The core thing for us is to show user we made a quantum jump in search results," Nadella said while demonstrating Search at an invitation-only gathering at Microsoft's campus in Mountain View, California. Mountain View, California-based Google is the world's most popular Internet search engine. California-based Yahoo ranks second. Live, which replaced Microsoft's MSN search service in 2006, has been mired in distant third place.

"Relevance of results has been my big gripe about Live Search in the past," Gartner analyst Van Baker told AFP during a "Searchification" event at which the enhancements were unveiled. "It fell short of Google in relevance and I think Microsoft is catching up. The downside is Microsoft's messaging sucks. They need to give Internet users a reason to give Live Search another try, and that is missing," he added.

Microsoft said it quadrupled its index of web pages from which search results are mined and refined software that figures out what people are seeking despite vague or misspelled queries.


Vanessa Arellano Doctor
http://7seo.com - SEO Company